Pluggz shoes were inspired by a series of remarkable discoveries, or better said, re-discoveries, by many highly regarded researchers. New inventions soon followed. Among the pioneers to the field is Clint Ober who describes grounding, also known as Earthing, in his book, Earthing: The Most Important Health Discovery Ever! as the process by which direct electrical contact is made with the earth neutralizing excess positive charges on the body. This reduction is a very good thing.
Ever since the wide-spread adoption of modern footwear and the expansion of synthetic soled shoes, people have noticed wonderful feelings of well-being when they walk barefoot on the earth. Well, there are reasons why and they are physiological. Pluggz are shoes that enable us to have this same feeling – and the benefits - while walking outside when making direct contact with the ground – and looking great at the same time. Scientists from around the world investigated why contact with the earth feels great and is so good for us: The body needs to maintain its internal electrical environment at the optimal levels for life and health. All chemistry is based on the movement of electrons, and when there are shortages of electrons, our chemistry is affected. Grounding, simply and naturally, helps restore electrons to our bodies. We all have heard about Vitamin D deficiency. Well, when we are not grounded, most of us are electron deficient.
Throughout our evolutionary history, our internal electrical homeostasis has been maintained by simple barefoot contact with the earth. The planet beneath our feet acts as a vast “buffer” or charge reservoir that can stabilize our inner electrical environment to optimize our body functions. Most modern shoes and building materials disconnect us from the earth most of the time. The result - internal electrical imbalances that compromise our health and our inner regulations. To feel our best, we need to connect with the earth as much as we can and be grounded.
Pluggz shoes add a dimension with conductive footwear. They allow us to connect to the Earth when we make direct contact with the ground – grass, sand, soil, unsealed tile/stones, gravel, concrete – even city sidewalks.
Finally, research from around the world has correlated inflammation with virtually every chronic disease. According to James Oschman, PhD, a leading edge and highly respected biophysicist, “Grounding and Earthing is as important for our health as sunshine and good nutrition”. Recent studies have also shown that being grounded can also reduce blood viscosity. This is very important because every aspect of cardiovascular disease -- the number killer worldwide, has been correlated with increased blood viscosity. Wearing pluggz and getting grounded gives people that healthy “barefoot feeling” and is good for your body.